In today’s digital age, social media has become an important
part of our lives. Whether you’re a business owner or an individual, social
media has become the go-to platform for connecting with people, building
brands, and sharing experiences. However, to make the most of your social media
presence, it’s essential to understand the importance of using the right image
and video sizes.
In this post, we’ll discuss the most important social media
image and video sizes that you need to know in 2023.
- YouTube
- TikTok
- Snapchat
1. Facebook
Facebook is the most widely used social networking site,
which has over 2.9 billion active members globally. To ensure your posts look
great on Facebook, it’s crucial to use the right image and video sizes.
When it comes to creating content for Facebook, using the
right image and video sizes is crucial for ensuring that your posts look great
and engage with your audience. Facebook offers various types of content, including
profile pictures, cover photos, regular posts, and video
posts, each with its own recommended size for optimal display on both
desktop and mobile devices. By using the recommended sizes and maintaining the
quality of your images and videos, you can effectively build your brand and
engage with your audience on one of the most popular social media platforms out
there.
Recommended image and video sizes for Facebook
For profile pictures, the recommended size is 180 x 180
pixels. It’s important to note that Facebook will display your profile picture
at 170 x 170 pixels on your page, but it will be uploaded at 180 x 180 pixels.
Therefore, it’s best to upload a picture at the highest resolution possible.
For cover photos, the recommended size is 820 x 312 pixels.
It’s important to keep in mind that Facebook will crop your cover photo on
mobile devices, so it’s best to use a design that’s centered and doesn’t
contain important details in the corners.
For regular posts, the ideal size is 1200 x 630 pixels. This
size will ensure that your post looks great on both desktop and mobile devices.
Additionally, it’s best to use high-quality images that are relevant to your
post.
For video posts, the ideal size is 1280 x 720 pixels. This
size will ensure that your video looks great on both desktop and mobile
devices. Additionally, it’s important to keep your video under 1 minute in
length, as videos that are longer than 1 minute may receive fewer views.
Using these sizes will ensure that your content on Facebook
looks great and is optimized for both desktop and mobile devices. Remember to
use high-quality images and videos that are relevant to your post to engage
with your audience and build your brand on social media.
2. Instagram
Instagram has become the go-to platform for visual content,
with over 1.2 billion active users. To ensure your Instagram posts look great,
you need to know the right image and video sizes.
When it comes to creating content for Instagram, using the
right image and video sizes is crucial for ensuring that your posts and stories
look great and engage with your audience. Instagram offers various types of
content, including profile pictures, regular posts, stories, and video posts,
each with its own recommended size for optimal display on both desktop and
mobile devices. By using the recommended sizes and maintaining the quality of
your images and videos, you can effectively build your brand and engage with
your audience on one of the most popular social media platforms out there.
Recommended image and video sizes for Instagram
For profile pictures, the recommended size is 110 x 110
pixels. It’s important to note that Instagram will display your profile picture
at 180 x 180 pixels on your page, but it will be uploaded at 110 x 110 pixels.
Therefore, it’s best to upload a picture at the highest resolution possible.
For regular posts, the ideal size is 1080 x 1080 pixels.
This size will ensure that your post looks great and is optimized for display
on both desktop and mobile devices. Additionally, you can also use
portrait-style images with a size of 1080 x 1350 pixels for a more engaging
post.
For Instagram stories, the ideal size is 1080 x 1920 pixels.
This size will ensure that your story looks great and is optimized for display
on both desktop and mobile devices. Additionally, you can also use a video with
a maximum length of 15 seconds to create a more engaging story.
For video posts, the ideal size is 1080 x 1080 pixels. This
size will ensure that your video looks great and is optimized for display on
both desktop and mobile devices. Additionally, it’s important to keep your
video under 60 seconds in length.
Using these sizes will ensure that your content on Instagram
looks great and is optimized for both desktop and mobile devices. Remember to
use high-quality images and videos that are relevant to your post to engage
with your audience and build your brand on social media.
3. Twitter
Twitter is another popular social media platform, with over
330 million active users worldwide. To make the most of your Twitter presence,
it’s important to use the right image and video sizes.
Using the right image and video sizes is important for
creating content on Twitter that looks great and engages with your audience.
Twitter offers various types of content, including profile pictures, header
images, regular tweets, and video tweets, each with its own recommended size
for optimal display on both desktop and mobile devices. By using the recommended
sizes and maintaining the quality of your images and videos, you can
effectively build your brand and engage with your audience on this popular
social media platform.
Recommended image and video sizes for Twitter
For profile pictures, the recommended size is 400 x 400
pixels. This size will ensure that your profile picture looks great and is
optimized for display on both desktop and mobile devices.
For header images, the recommended size is 1500 x 500
pixels. This size will ensure that your header image looks great and is
optimized for display on both desktop and mobile devices. However, it’s
important to note that the visible portion of the header image on mobile
devices is cropped slightly, so it’s important to keep important information in
the center of the image.
For regular tweets with images, the ideal size is 1024 x 512
pixels. This size will ensure that your image looks great and is optimized for
display on both desktop and mobile devices. Additionally, you can also use
portrait-style images with a size of 800 x 1200 pixels for a more engaging
tweet.
For Twitter cards, which are essentially previews of your
website content, the recommended size is 1200 x 628 pixels. This size will
ensure that your card looks great and is optimized for display on both desktop
and mobile devices.
For video tweets, the ideal size is 1280 x 720 pixels. This
size will ensure that your video looks great and is optimized for display on
both desktop and mobile devices. Additionally, it’s important to keep your
video under 2 minutes and 20 seconds in length.
Using these recommended sizes will ensure that your content
on Twitter looks great and is optimized for both desktop and mobile devices.
Remember to use high-quality images and videos that are relevant to your tweet
to engage with your audience and build your brand on social media.
4. LinkedIn
LinkedIn is a social media platform specifically designed
for professionals, with over 740 million active users. To ensure your LinkedIn
posts look great, it’s essential to use the right image and video sizes.
Using the right image and video sizes is important for
creating content on LinkedIn that looks professional and engages with your
audience. LinkedIn offers various types of content, including profile pictures,
cover images, regular posts, and video posts, each with its own recommended size
for optimal display on both desktop and mobile devices. By using the
recommended sizes and maintaining the quality of your images and videos, you
can effectively build your brand and connect with your professional network on
this popular social media platform.
Recommended image and video sizes for LinkedIn
For profile pictures, the recommended size is 400 x 400
pixels. This size will ensure that your profile picture looks great and is
optimized for display on both desktop and mobile devices.
For cover images, the recommended size is 1584 x 396 pixels.
This size will ensure that your cover image looks great and is optimized for
display on both desktop and mobile devices.
For regular posts with images, the ideal size is 1200 x 627
pixels. This size will ensure that your image looks great and is optimized for
display on both desktop and mobile devices. Additionally, LinkedIn also
supports square images with a size of 400 x 400 pixels.
For LinkedIn Articles, the ideal size for the header image
is 744 x 400 pixels. This size will ensure that your header image looks great
and is optimized for display on both desktop and mobile devices.
For video posts, the ideal size is 1920 x 1080 pixels. This
size will ensure that your video looks great and is optimized for display on
both desktop and mobile devices. Additionally, it’s important to keep your
video under 10 minutes in length.
Using these recommended sizes will ensure that your content
on LinkedIn looks great and is optimized for both desktop and mobile devices.
Remember to use high-quality images and videos that are relevant to your
content to engage with your audience and build your professional network on
social media.
5. YouTube
YouTube is the most popular video-sharing platform, with
over 2 billion active users. To ensure your YouTube videos look great, it’s
essential to use the right video sizes.
Using the right thumbnail, shorts, and video sizes is
important for creating content on YouTube that looks professional and engages
with your audience. YouTube offers various types of content, including regular
videos, shorts, and thumbnails, each with its own recommended size for optimal
display on both desktop and mobile devices. By using the recommended sizes and
maintaining the quality of your images and videos, you can effectively build
your brand and connect with your audience on this popular video-sharing
platform.
Recommended thumbnail and video sizes for YouTube
Thumbnails:
- The recommended size for YouTube thumbnail images is 1280 x
720 pixels, with a minimum width of 640 pixels. - Thumbnails should be in a 16:9 aspect ratio.
- Thumbnail file types can be. JPG, .GIF, .BMP, or . PNG.
- The maximum file size for a thumbnail is 2 MB.
Shorts:
- The recommended aspect ratio for shorts on YouTube is 9:16.
- Shorts should be at least 1 minute long and no longer than
60 seconds. - The recommended size for shorts is 1080 x 1920 pixels.
- The file size for shorts should be no larger than 500 MB.
Videos:
- The recommended size for YouTube videos is 1280 x 720 pixels
or 1920 x 1080 pixels for HD video. - Videos should be in a 16:9 aspect ratio.
- The maximum file size for a video upload on YouTube is 128
GB or 12 hours, whichever comes first. - The maximum length for a video on YouTube is 12 hours,
however, it’s recommended to keep videos shorter than 15 minutes to improve
engagement. - Video file types should be .MOV, .MPEG4, .AVI, .WMV,
.MPEGPS, .FLV, 3GPP, and WebM.
By using these recommended sizes for thumbnails, shorts, and
videos on YouTube, you can ensure that your content looks professional and
engaging, which can help you connect with your audience and build your brand on
this popular video-sharing platform.
6. Pinterest
Pinterest is a social media platform specifically designed
for visual discovery, with over 450 million active users. To ensure your
Pinterest posts look great, it’s essential to use the right image sizes.
Pinterest is a visual social media platform that allows
users to share and discover images and videos on various topics. To ensure that
your content on Pinterest is visually appealing and engaging, it’s essential to
use the right image and video sizes. Using the recommended sizes can help you
attract more viewers and increase engagement with your pins. In this section,
we’ll cover the recommended sizes for images and videos on Pinterest.
Recommended image and video sizes for Pinterest
Images:
- The recommended size for Pinterest images is 1000 x 1500
pixels or a 2:3 aspect ratio. - Pins can be created as square (1000 x 1000 pixels) or
vertical (1000 x 1500 pixels) images. - Pins should be at least 600 pixels wide.
- The maximum file size for a pin is 32 MB.
- The supported file types for pins are JPG and PNG.
Videos:
- The recommended size for Pinterest videos is a minimum of
240p (426 x 240 pixels) and a maximum of 1080p (1920 x 1080 pixels). - The recommended aspect ratio for Pinterest videos is 1:1
(square) or 2:3 (vertical). - The maximum file size for a video is 2 GB.
- The supported file types for videos are MP4 and MOV.
- The recommended length for Pinterest videos is between 6 and
15 seconds.
By using these recommended sizes for images and videos on
Pinterest, you can ensure that your content looks professional and engaging,
which can help you attract more viewers and increase engagement with your pins.
7. TikTok
TikTok has become one of the most popular social media
platforms in recent years, with millions of users sharing short-form videos on
a daily basis. If you’re planning to create content for TikTok, it’s important
to use the right image and video sizes to ensure that your content looks great
and stands out from the crowd.
Recommended short video sizes for TikTok
TikTok’s recommended shorts video size is 1080 x 1920
pixels, which is a vertical aspect ratio of 9:16. This size is ideal for
optimizing your videos for display on both desktop and mobile devices. When
creating videos for TikTok, it’s important to keep in mind that the platform
limits videos to a maximum length of 60 seconds. However, many popular TikTok
videos are shorter than this, often ranging from 15 to 30 seconds in length.
In addition to the recommended video size, there are a few
other things to keep in mind when creating videos for TikTok. First, it’s
essential to use high-quality footage and sound to create engaging and
eye-catching content. Second, it’s important to use captions or text overlays
in your videos to help convey your message and capture your audience’s
attention. Finally, consider incorporating trends or challenges in your videos
to increase your chances of going viral and reaching a wider audience.
By using the recommended video size and incorporating these
best practices when creating videos for TikTok, you can create engaging content
that resonates with your audience and helps you build your brand on this
popular social media platform.
8. Snapchat
Snapchat is a popular social media platform that allows
users to share photos and short videos with friends and followers? If you’re
planning to create content for Snapchat, it’s important to use the right image
and video sizes to ensure that your content looks great and engages with your
audience. Snapchat offers various types of content, including regular snaps,
stories, and filters, each with its own recommended size for optimal display on
both desktop and mobile devices. By using the recommended sizes and maintaining
the quality of your images and videos, you can effectively build your brand and
connect with your audience on this popular social media platform.
Recommended photo and short video sizes for Snapchat
Snapchat’s recommended video size is 1080 x 1920 pixels,
which is a vertical aspect ratio of 9:16. This size is ideal for optimizing
your videos for display on both desktop and mobile devices. When creating
videos for Snapchat, it’s important to keep in mind that the platform limits
videos to a maximum length of 60 seconds for regular snaps and 10 seconds for stories.
In addition to the recommended video size, there are a few
other things to keep in mind when creating videos for Snapchat. First, it’s
important to use high-quality footage and sound to create engaging and
eye-catching content. Second, it’s important to use captions or text overlays
in your videos to help convey your message and capture your audience’s
attention. Finally, consider incorporating filters or lenses in your videos to
add a fun and creative element to your content.
By using the recommended video size and incorporating these
best practices when creating videos for Snapchat, you can create engaging
content that resonates with your audience and helps you build your brand on
this popular social media platform.
Conclusion
In conclusion, social media has become an integral part of
our lives, and it’s essential to use the right image and video sizes to make
the most of your social media presence. By using the ideal image and video
sizes, you can ensure that your posts look great, engaging, and professional,
which can help you connect with your audience,
